Brand Concept & Design

Each store is a statement in itself. The inspiration is not to merely build a stylish place to sell or to drive up the consumers' impulse to buy.
It is to convey to our customer that he or she is not walking into a typical cake shop, that there is no comparison and that the products they are buying are unique.
No two stores are identical and each has its own unique characteristics.

But all our stores evoke a sense of space and simplicity. Finally, we ask ourselves whether the architecture of the space is sustainable.
Does it require a disaproportionate amount of resources to maintain? If it does, then its not good design.
And that's not something you can ever say about an Awfully Chocolate space.